A WORKING PROJECT BRIEF
Ready for
your first run?
Use this checklist to prepare a manufacturing conversation. Unknowns are welcome. Mark them for discussion rather than guessing.
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The beverage
- Category and short product description
- Formula stage: idea, development, samples, or commercial product
- Carbonation and target alcohol content, if applicable
- Known specifications and testing needs to discuss
The package
- Bottle or can direction and package size
- Number of formulas, labels, and packaged SKUs
- Closure, label, and case specifications if selected
- Component compatibility reviewed before purchasing
The production brief
- Target quantity per SKU, with units clearly stated
- Pilot, first launch, or repeat production goal
- Target timing and which dates are estimates
- Open development, quality, and approval questions
The responsibilities
- Who supplies ingredients or bulk liquid
- Who purchases packaging and owns unused components
- Formula ownership: client-owned development or CraftCo-owned library
- Pack-out, storage, freight, and delivery responsibilities
Before you commit
Minimums, package compatibility, technical fit, required approvals, and scheduling are confirmed for each project. This checklist does not establish production readiness or permission to sell a beverage.
Bring us your project brief